Founder
In January 2025, I founded MATSUNO-MORI together with my husband, Dr. Koichiro Hama.
With a family background connected to kimono, I came to feel that clothing is not merely something we wear, but something that carries time, memory, and culture.
Over time, a quiet question arose within me.
What does it truly mean to live with a sense of richness?
In Japan, kimono have been passed down for over 1,200 years and still remain today. They hold not only beauty, but also human care and cultural continuity.
MATSUNO-MORI began from a desire to bring this heritage into the present.
When the mind and body come into balance, expression arises naturally. What we wear is not separate from how we live.
MATSUNO-MORI is not simply about fashion. It is an exploration of how beauty, well-being, and cultural exchange can be reconnected.
Through this initiative, we seek to create a space where culture is not explained, but quietly experienced, and where connections can emerge across cultures.
Ms. Izumi Hama
Founder of MATSUNO-MORI, based in Tokyo.
Inspired by a family background connected to kimono, she initiated MATSUNO-MORI as a cultural project that brings together beauty, wellness, and cultural exchange.
Through this initiative, she explores how inner alignment gives rise to expression, allowing it to take form through Japanese culture across cultures.